UK Boogie Woogie Festival is now in its 13th year. It is the only one of its kind here in England and hosts musicians from all over the world. The Boogie Woogie scene is strongly rooted in tradition. This needed to be incorporated in the style as well as appealing to an ever-growing younger audience. Alongside a 48-page programme there are posters, flyers, T shirts and signage in its corporate identity.